While at VSA Partners on the IBM account, I worked on several projects tied to company's various websites and social media accounts. The most memorable is this set of four animations used in the social media posts of their financial branch.
Our goal was to both illustrate their banking capabilities in a new way and lead traffic to their webcast series. In order to draw more attention to that content, the stakeholders were interested in less conventional banking imagery. This allowed me the opportunity to get creative with my illustations, animations, and analogies, and gave me room to develop some interesting scenarios based on the provided copy.
A depiction of all the features a modern banking app needs to juggle.
A scenario showing the importance of overdraft protections and alerts.
A scene that illustrates the quick evolution to the now highly-competitive banking ecosystem.
Accompanied a discussion about how well-established institutions are still scared of the little guys in the banking space.