Tempo by Hilton Event Branding

Graphic design, spacial design, print production

Working as part of Agency EA with a talented team of producers and spacial designers, we created a hotel-like experience for Hilton's new Tempo brand. The build was done as part of Hilton's presence at the Americas Lodging Investment Summit in Los Angeles. This was Tempo's first event after its launch a week earlier, and we were tasked with creating structures, graphics, and experiences that gave attendees a taste of the Tempo experience.

I lead the team's graphic needs on the project, from design and print production on large wall graphics, to thoughtful small touches like branded napkins and menus.

The walls in this meeting area were my biggest challenge. Not only did I need to create a convincing, photo-realistic environment, but I needed to source real shelving and artwork to incorporate into my design. That meant there was a plan for every inch of each wall, my fake overhead lighting and shadows needed to align properly with the real-world shelving and glassware, for example.

I was also tasked with designing graphics for the event's other zones. Some were consistent with Tempo's new brand, while others were representative of the larger Hilton brand identity.

This project was a challenge in every way. The timeline was tight, the list of deliverables was long, and I had to flex muscles I didn't often use when it came to designing in three dimensions. But it's the work that pushes us the hardest that helps us grow as designers, and the pride I had seeing these spaces be assembled has stuck with me ever since.