Caterpillar at ConExpo 2020

Motion graphics, graphic design

Working as part of Agency EA, I developed onscreen graphics and video for Operator Stadium, Caterpillar's stunning ConExpo 2020 exhibition in Las Vegas. The content I provided ran throughout the week on the stadium's two large jumbotrons.

Using Cat's provided ConExpo brand guide, I created motion graphics and still images to introduce segments and speakers, promote events, market products, and accompany presentations. A small selection of the work can be found in the video above.

View the broadcast in full on Cat's website.

I was also brought in during the pitch phase of the project to help design the layouts and graphics for our presentation. Pictured here is a selection of the illustrations I created to show attendee personas.

Pictured from left to right: salespeople, construction managers, foremen.

Last but not least, here's a little behind the scenes of my time in "video village" while on-site in Las Vegas. This was a critical part of my roll because, while most of this work was created at our office in Chicago, new tasks and graphic needs arose constantly throughout our show that required quick thinking and tight turnarounds.